My name is Kyle, and I am a Senior at HKIS whose academic passion lies in understanding the economic principles that underpin our society. I view economics not merely as a subject of financial transactions, but as a fundamental lens for understanding how communities prioritize. I believe filmmaking is one of the most effective mechanisms for influencing public perception and directing collective attention toward critical issues. By framing the impact of local organizations within a broader context of community investment, our videos can help them attract support and ofster engagement. I see this as an invaluable opportunity to apply a multifaceted understanding of value creation to help amplify the efforts of those working to make Hong Kong a more equitable and thriving city for all.